Bud Bushnell founded Genie Industries in 1966, after he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" that was used to raise and lower the hoist. This device really impressed lots of customers and thus, the name was born.
Genie has moved into many new markets, as the demand for lifts and work platforms grew. Over time, when the demand for new machinery to meet many applications grew, the company made itself known in numerous new markets. For example, Genie went into making light towers, man-lifts, articulated booms, telehandlers and stick booms.
Due to the economic recession in the start of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up along with Terex Corporation. This company has a history acquiring equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Therefore, all Genie equipment continue to be marketed under the Genie brand.
Genie takes pride in listening to their clients. The company is dedicated to continually improving quality and efficiency and is also committed to minimizing waste. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machines.
The DC and Bi-Energy machines offered by Genie offers emission-free, quiet operation even in the most delicate work environments. Where the equipment should be driven significant distances, like in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machinery with the power of a diesel-powered generator.
Telescopic booms provide greater horizontal reach, as opposed to any of the various aerial platforms. These machines are great for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These equipment provide supreme traction and the drive speed you need in order to travel around the work site and job area.